This document lists analytics vendors that have built-in configurations for use with the amp-analytics component.

By specifying the name of an analytics vendor with the type attribute you can quickly configure amp-analytics to use the respective product. Additional configuration (such as your user id) may still be necessary.

Please consult the documentation from your vendor, which may be linked in the sections below.

Example:

Here's a snippet that specifies the type for an analytics provider named XYZ:

<amp-analytics type="XYZ"> ... </amp-analytics>

Vendors

Acquia Lift

Type attribute value: acquialift

Adds support for Acquia Lift. The decisionApiUrl, accountId and siteId must be specified. More information about Acquia Lift can be found at https://docs.acquia.com/lift.

Adobe Analytics

Type attribute value: adobeanalytics

Adds support for Adobe Analytics. More details for adding Adobe Analytics support can be found at marketing.adobe.com.

AFS Analytics

Type attribute value: afsanalytics

Adds support for AFS Analytics. Additionally, the websiteid and server variables must be specified. More details for adding AFS Analytics support can be found at afsanalytics.com.

Alexa Internet

Type attribute value: alexametrics

Adds support for Alexa Certified Site Metrics. The atrk_acct and domain variables must be specified. More information can be found at Alexa’s Certified Metrics FAQ.

AT Internet

Type attribute value: atinternet

Adds support for AT Internet. More details for adding AT Internet support can be found at developers.atinternet-solutions.com.

Baidu Analytics

Type attribute value: baiduanalytics

Adds support for Baidu Analytics. More details for adding Baidu Analytics support can be found at tongji.baidu.com/.

Burt

Type attribute value: burt

Adds support for Burt. Additionally, the trackingKey variable must be specified. It's also possible to specify the optional variables category and subCategory. More details can be found at burtcorp.com.

Chartbeat

Type attribute value: chartbeat

Adds support for Chartbeat. More details for adding Chartbeat support can be found at support.chartbeat.com.

Clicky Web Analytics

Type attribute value: clicky

Adds support for Clicky Web Analytics. More details for adding Clicky support can be found at clicky.com.

comScore

Type attribute value: comscore

Adds support for comScore Unified Digital Measurement™ pageview analytics. Requires defining var c2 with comScore-provided c2 id. More information can be found at comscore.com.

Cxense

Type attribute value: cxense

Adds support for Cxense Insight analytics. Requires defining var siteId with Cxense-provided siteId. More details can be found at wiki.cxense.com.

Dynatrace

Type attribute value: dynatrace

Adds support for Dynatrace real user monitoring. Requires defining var app with a Dynatrace provided application id and var tenant with a Dynatrace provided environment identifier. More details for adding Dynatrace real user monitoring can be found at dynatrace.com.

Eulerian Analytics

Type attribute value: euleriananalytics

Adds support for Eulerian Technologies Analytics. Requires defining var analyticsHost with Eulerian delegated domain. More details can be found at eulerian.wiki.

Facebook Pixel

Type attribute value: facebookpixel

Adds support for the Facebook Pixel. In your amp-analytics configuration, you must define your Pixel ID as pixelId: YOUR-PIXEL-ID. The events supported along with the corresponding event values that can be specified are detailed in the Facebook Pixel developer documentation.

Gemius

Type attribute value: gemius

Adds support for Gemius Audience/Prism analytics. Additionally, the gemius-provided prefix and identifier variables must be specified. It's also possible to specify the optional variable extraparams (key1=value1|key2=value2). More details can be found at gemius.com.

Google AdWords

Type attribute value: googleadwords

Adds support for Google AdWords conversion tracking and remarketing. See more details in the AdWords help center for conversion tracking and remarketing. Both tags can be used independent of each other.

Google Analytics

Type attribute value: googleanalytics

Adds support for Google Analytics. More details for adding Google Analytics support can be found at developers.google.com.

INFOnline / IVW

Type attribute value: infonline

Adds support for INFOnline / IVW. Requires a copy of amp-analytics-infonline.html on a different subdomain than the including AMP file (why?). The file must be served via HTTPS. For example, if your AMP files are hosted on www.example.com, then amp-analytics-infonline.html needs to be on another subdomain such as iframe.example.com or assets.example.com.

Additionally, the following variables must be defined:

  • st: Angebotskennung
  • co: comment
  • cp: code
  • url: HTTPS location of amp-analytics-infonline.html

More details for adding INFOnline / IVW support can be found at www.infonline.de.

Krux

Type attribute value: krux

Adds support for Krux. Configuration details can be found at help.krux.com.

Linkpulse

Type attribute value: linkpulse

Adds support for Linkpulse. Configuration details can be found at docs.linkpulse.com.

Lotame

Type attribute value: lotame

Adds support for Lotame. More information and configuration details can be found at mylotame.force.com.

Médiamétrie

Type attribute value: mediametrie

Adds support for Médiamétrie tracking pages. Requires defining var serial. Vars level1 to level4 are optional. More information can be found at mediametrie.com.

mediarithmics

Type attribute value: mediarithmics

Adds support for mediarithmics. More information and configuration details can be found at developer.mediarithmics.com.

mParticle

Type attribute value: mparticle

Adds support for mParticle. More details for adding mParticle support can be found at docs.mparticle.com.

Nielsen

Type attribute value: nielsen

Adds support for Nielsen DCR. Please contact your Nielsen representative to get set up with your apid as well as assist in defining the remaining parameters in the vars section. For more information, see Nielsen's support documentation.

New Relic

Type attribute value: newrelic

Adds support for New Relic Browser to measure AMP throughput and performance. Instructions to start capturing AMP performance data can be found on the New Relic AMP docs page at docs.newrelic.com.

Nielsen Marketing Cloud

Type attribute value: nielsen-marketing-cloud

Adds support for Nielsen Marketing Cloud. More details can be found at Nielsen Marketing Cloud.

OEWA

Type attribute value: oewa

Adds support for OEWA. Requires a copy of amp-analytics-oewa.html on a different subdomain than the including AMP file (why?). The file must be served via HTTPS. For example, if your AMP files are hosted on www.example.com, then amp-analytics-oewa.html needs to be on another subdomain such as oewa-amp.example.com. More details for adding OEWA support can be found here.

Additionally, the following variables must be defined:

In the vars section:

  • s: offer
  • cp: category path

In the requests section:

  • url: HTTPS location of amp-analytics-oewa.html

Parsely

Type attribute value: parsely

Adds support for Parsely. Configuration details can be found at parsely.com/docs.

Piano

Type attribute value: piano

Adds support for Piano. Configuration details can be found at vx.piano.io.

Quantcast Measurement

Type attribute value: quantcast

Adds support for Quantcast Measurement. More details for adding Quantcast Measurement can be found at quantcast.com

Segment

Type attribute value: segment

Adds support for segment page views and events. To see the full list of fields that you can send, see Segment Spec.

SOASTA mPulse

Type attribute value: mpulse

Adds support for SOASTA mPulse. Configuration details can be found at docs.soasta.com.

SimpleReach

Type attribute value: simplereach

Adds support for SimpleReach. Configuration details can be found at simplereach.com/docs.

Snowplow Analytics

Type attribute value: snowplow

Adds support for Snowplow Analytics. More details for adding Snowplow Analytics support can be found at github.com/snowplow/snowplow/wiki.

Rambler/TOP-100

Type attribute value: top100

Adds support for Rambler/TOP-100. Configuration details can be found at top100.rambler.ru.

Top.Mail.Ru

Type attribute value: topmailru

Adds support for Top.Mail.Ru. Configuration details can be found at Top.Mail.Ru Help.

Webtrekk

Type attribute value: webtrekk

Adds support for Webtrekk. Configuration details can be found at supportcenter.webtrekk.com.

Yandex Metrica

Type attribute value: metrika

Adds support for Yandex Metrica. Configuration details can be found at Yandex Support.