Over the past two years, the Accelerated Mobile Pages (AMP) Project has helped users have a fast and seamless experience on the web. In the weeks leading up to AMP Conf, we wanted to share four new AMP case studies to highlight how AMP implementation has unlocked further potential and has provided businesses the opportunity to maximize their ROI and web presence.


These case studies provide concrete examples of how advertisers and developers used AMP to grow their business. For instance US Xpress, the largest independent truckload carrier in the country, was facing one of the most sizable driver shortages in US history. When revisions to recruiting and media strategy failed to generate substantial hiring gains, the U.S. Xpress recruiting team decided to implement AMP in hopes of improving conversion rates and cost-per-application. As a result, the company witnessed a 5X improvement in page load speed which led to a rise in completed applications, and a projected cost savings of more than $1M per year.

Event Tickets Center is another example of how AMP has helped boost the bottom line. CEO Adam M. Young strongly believes that investing in a mobile-first, secure, and easy-to-use website is key to business success, and as such, the company became one of the early adopters of AMP. With AMP pages being faster and more secure pages to drive ads traffic to, Events Tickets Center saw a 20% increase in conversion rate, 10% lower bounce rate and 13% longer time on site.

Check out the new case studies listed below:

To learn about how you can implement AMP on your site, visit our documentation on ampproject.org or register for the upcoming AMP Conference in Amsterdam in February. All content will also be live streamed on our YouTube channel if you’re unable to make it in person.

Posted by David Li, Marketing Manager, Google
& Matt Ludwig, AMP Project Marketing Lead, Google