New in AMP stories: Monetization, Revamped bookends and Metadata
We announced the developer preview of AMP stories in February at AMP Conf. Since then, publishers have authored thousands of stories, experimenting with the format and providing valuable feedback to the AMP team. Based on this input, we recently released new capabilities in AMP stories v1.0, open to all developers without origin trials or a whitelist. New features include:
- New monetization capabilities, including ads served from DFP as shown below. (Note: DFP support is in BETA, please reach out to us if you are interested in testing).
- New metadata attributes for surfacing stories in platforms and displaying a preview of the story across the AMP stories ecosystem.
- Revamped bookend capabilities with richer options including call to action links, text boxes, and portrait and landscape cards
Version 1.0 of AMP stories includes these updates and is available today. Upgrade your existing stories to v1.0 using our migration guide to take advantage of the new features.
Stay tuned for more developments in the coming months; you can see the full roadmap here. The team is actively working on additional features including:
As always, if you have feedback, please let us know on Github. We look forward to seeing more publishers try AMP stories!
Posted by Jon Newmuis, AMP Stories Lead Engineer, Google