This page presents a quarterly overview of the planned features and enhancements to AMP. Projects are organized according to core focus areas.


This page will be updated twice per quarter:

  • The mid-quarter update will provide the first listing of the current quarter’s new priorities and present status of projects. In addition, a forecast of priorities for the following two quarters will be provided.
  • The end-of-quarter update will present the status of the just-ended quarter’s priorities and projects, as well as any updates to the two-quarter outlook. A detailed project listing for the quarter just being entered will be presented at the next mid-quarter update.

Format

Enrich AMP's core, including its web components library, to grow support for content features

Q2 Themes

Q2 Status

Q3 Outlook

  • Enhanced payment support

  • Simple configuration and theming in AMP Start

Analytics

Enable analytics on AMP pages and provide interoperability with data analysis solutions

Q2 Themes

Q2 Status

  • Deepen support for basic analytics such as new event triggers, variables, and flexibility in constructing hit requests

  • Provide support for e-commerce analytics

  • Provide support for video analytics

Q3 Outlook

  • Expose batched interaction data (e.g. scroll events) to amp-analytics

  • Offline support (i.e. enable queuing until back online)

Ads

Enable ads on AMP pages, provide interoperability with ad technology providers, and drive ad ecosystem innovation with the AMP format

Q2 Themes

Q2 Status

Q3 Outlook

  • Enable A4A creative demand across the buyer and publisher ecosystem

  • Enable deeper integration of ads with AMP-format landing pages across buyside and sellside systems

Access

Enable login-based access to AMP pages

Q2 Themes

Q2 Status

  • Continue to improve paywall and subscription support in AMP

  • Make sign-in and payment for content a seamless and joyful experience in AMP

Q3 Outlook

  • Enable better mobile payments with AMP

Stay informed: