Better ads on a faster web.

We can’t make the web better if we don’t fix ads. Today’s ads fail to meet their goals because they are slow, unpredictable and disruptive. The open-source AMP Ads Initiative aims to make advertising on the web better with faster, lighter, and safer ad experiences, starting with ads and extending to landing pages.

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What are AMP Ads?

AMP Ads are a new, better way of building, delivering and measuring ads that are faster, lighter and more secure. AMP Ads are ads built using AMP-HTML and use many of the smart components that make AMP pages fast (like amp-analytics). These ads are only delivered after being validated, ensuring that they’re free of malware. Most of all, these ads can be delivered anywhere on the web, not just on AMP pages.

AMP Ads represent an opportunity to fix key issues with ad experiences on the web.
Vice President of Digital Revenue Strategy and Operations, Time Inc.

Why AMP Ads?

Faster ads drive better performance

AMP Ads are 6x faster than regular ads on AMP pages, making them more viewable, more effective and more likely to perform well.

Lighter ads lead to better ad experiences

Heavy and unpredictable ad experiences slow down the page, cost users money, and can hurt your brand. AMP Ads are 3x lighter and the AMP framework guarantees that these ads only behave as intended so users always have a positive experience with your brand.

Safer ads build trust in your brands

AMP Ads need to be validated before they’re served, eliminating the risk of malware and building trust in the brands users are engaging with.

Faster ads drive better performance

AMP Ads are 6x faster than regular ads on AMP pages, making them more viewable, more effective and more likely to perform well.

Lighter ads lead to better ad experiences

Heavy and unpredictable ad experiences slow down the page, cost users money, and can hurt your brand. AMP Ads are 3x lighter and the AMP framework guarantees that these ads only behave as intended so users always have a positive experience with your brand.

Safer ads build trust in your brands

AMP Ads need to be validated before they’re served, eliminating the risk of malware and building trust in the brands users are engaging with.

Faster ads drive better performance

AMP Ads are 6x faster than regular ads on AMP pages, making them more viewable, more effective and more likely to perform well.

Lighter ads lead to better ad experiences

Heavy and unpredictable ad experiences slow down the page, cost users money, and can hurt your brand. AMP Ads are 3x lighter and the AMP framework guarantees that these ads only behave as intended so users always have a positive experience with your brand.

Safer ads build trust in your brands

AMP Ads need to be validated before they’re served, eliminating the risk of malware and building trust in the brands users are engaging with.

What's the difference between an AMP Ad and a regular ad? Seconds.

Your browser doesn’t support HTML5 video

They load way faster. Users pick up on every small delay, and when the ads load fast, this has a very positive impact on their perception and advertiser performance.
President & Co-Founder, Triplelift

Deliver better, faster experiences at every touch point.

Who are AMP Ads for?

Join a growing ecosystem of publishers, advertisers and technology platforms serving faster, lighter and more effective ads.

Advertisers:
Drive campaign ROI

Boost campaign performance and drive engagement with ads that are 6x faster and 3x lighter. Build your creatives with AMP HTML or work with a technology provider that already supports AMP Ads.

Publishers:
Keep audiences engaged

Deliver a fast and compelling ad experience that users appreciate and advertisers value. Ad servers and technology platforms like DoubleClick and Triplelift already allow you to traffic AMP Ads. Reach out to your account manager to get started.

Technology Platforms:
Boost your business

Maximize your revenue and build for the future by offering your customers a fast, light and secure ad experience. Join the open source AMP Ads Initiative today.

Advertisers:
Drive campaign ROI

Boost campaign performance and drive engagement with ads that are 6x faster and 3x lighter. Build your creatives with AMP HTML or work with a technology provider that already supports AMP Ads.

Publishers:
Keep audiences engaged

Deliver a fast and compelling ad experience that users appreciate and advertisers value. Ad servers and technology platforms like DoubleClick and Triplelift already allow you to traffic AMP Ads. Reach out to your account manager to get started.

Technology Platforms:
Boost your business

Maximize your revenue and build for the future by offering your customers a fast, light and secure ad experience. Join the open source AMP Ads Initiative today.

Advertisers:
Drive campaign ROI

Boost campaign performance and drive engagement with ads that are 6x faster and 3x lighter. Build your creatives with AMP HTML or work with a technology provider that already supports AMP Ads.

Publishers:
Keep audiences engaged

Deliver a fast and compelling ad experience that users appreciate and advertisers value. Ad servers and technology platforms like DoubleClick and Triplelift already allow you to traffic AMP Ads. Reach out to your account manager to get started.

Technology Platforms:
Boost your business

Maximize your revenue and build for the future by offering your customers a fast, light and secure ad experience. Join the open source AMP Ads Initiative today.

All ad content delivered by Firebolt for AMP for Ads is cryptographically signed to ensure that it meets the required format and security standards. Signed ads reduce the risk of malware and increase confidence in ads for consumers.
Head of Product Strategy, Cloudflare

The Latest

Whether you’re an advertiser, ad tech platform or publisher, deliver better ads by joining the AMP Ads Initiative today.

Join Today