What AMP Provides

Higher Performance and Engagement

Web pages and ads published in the AMP open-source format load near instantly, giving users a smooth, more engaging experience on mobile and desktop.

Flexibility and Results

Publishers and advertisers can decide how to present their content and what technology vendors to use, all while maintaining and improving key performance indicators.

A collaborative effort

AMP is built thanks to a deep collaboration with thousands of developers, publishers and websites, distribution platforms and tech companies. More than 1.5B AMP pages have been published to date and 100+ leading analytics, ad tech and CMS providers support the AMP format.

A path to success

“If our site takes a long time to load, it doesn’t matter how great our journalism is, some people will leave the page before they see what’s there.”

“We see our work on AMP as furthering the business need of providing a fast, clean user experience to our audience.”

“Across Teads’ publisher portfolio, video ads perform significantly better on AMP pages than on the traditional mobile web.”

Learn how to build AMP pages and AMP Ads

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