This page presents a quarterly overview of the planned features and enhancements to AMP. Projects are organized according to core focus areas.

This page will be updated twice per quarter:

  • The mid-quarter update will provide the first listing of the current quarter’s new priorities and present status of projects. In addition, a forecast of priorities for the following two quarters will be provided.
  • The end-of-quarter update will present the status of the just-ended quarter’s priorities and projects, as well as any updates to the two-quarter outlook. A detailed project listing for the quarter just being entered will be presented at the next mid-quarter update.


Enrich AMP's core, including its web components library, to grow support for content features

Q4 Themes

Q4 Status

Q1/Q2 Outlook

  • Wallet level payment integration


Enable analytics on AMP pages and provide interoperability with data analysis solutions

Q4 Themes

Q4 Status

  • Deepen support for basic analytics such as new event triggers, variables, and flexibility in constructing hit requests

  • Support domain specific analytics needs such as video, e-commerce, etc.

Q1/Q2 Outlook

  • GDPR inspired enhancements

  • Offline support (i.e. enable queuing until back online)


Enable ads on AMP pages, provide interoperability with ad technology providers, and drive ad ecosystem innovation with the AMP format

Q4 Themes

Q4 Status

  • Improve the overall ad loading and user experience on AMP

  • Enable and grow A4A creative format demand across publishers and advertisers

  • Extend A4A usage beyond AMP pages

  • Enable AMPs to act as landing pages for ads

Q1/Q2 Outlook

  • Expand Real Time Config (RTC) support to accommodate audience management solutions

  • SafeFrame API support in amp-ad

  • More robust ad support for canonical AMP

  • Support new built-in ad formats

  • Support to only render AMPHTML Ads

  • Support 3rd party viewability providers


Enable login-based access to AMP pages

Q4 Themes

Q4 Status

  • Continue to improve paywall and subscription support in AMP

  • Make sign-in and payment for content a seamless and joyful experience in AMP

Q1/Q2 Outlook

  • Support for client-side access control and metering

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