Faster AMP ad landing page support from AdWords
Today, AdWords announced support for AMP page delivery from the Google AMP Cache. As a result, advertisers who use AMP pages as ad landing pages in Adwords can expect those landing pages to load near-instantly.
This launch, along with all the other recently launched features in AMP like forms, dynamic content and robust analytics support, makes AMP the perfect tool for advertisers. This allows advertisers to give their users a faster, better experience which correlates with higher conversion rates (1).
Learn more about the AdWords AMP announcement here.
Posted by Vamsee Jasti, Product Manager, AMP Project
(1) SOASTA, The State of Online Retail Performance, April 2017