Building the future web, together.
The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.Learn about AMP
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What AMP Provides
Higher Performance and Engagement
Flexibility and Results
A collaborative effort
AMP is built thanks to a deep collaboration with thousands of developers, publishers and websites, distribution platforms and tech companies. More than 1.5B AMP pages have been published to date and 100+ leading analytics, ad tech and CMS providers support the AMP format.
A path to success
“If our site takes a long time to load, it doesn’t matter how great our journalism is, some people will leave the page before they see what’s there.”
“We see our work on AMP as furthering the business need of providing a fast, clean user experience to our audience.”
“Across Teads’ publisher portfolio, video ads perform significantly better on AMP pages than on the traditional mobile web.”